General Terms of Use

ARTICLE 1 — IDENTIFICATION OF THE PUBLISHER

The HelloReviews service (hereinafter the « Service ») is published and operated by:

Arietis Consulting SRL Registered office: Rue des Fabriques 41, 1000 Brussels, Belgium Company number (CBE): BE 0688.954.772 VAT number: BE 0688.954.772 Contact address: hello@helloreviews.be Website: https://helloreviews.be

(hereinafter « HelloReviews » or « the Publisher »).

ARTICLE 2 — DEFINITIONS

In these General Terms of Use (hereinafter the « Terms »), the following capitalised words, whether in the singular or plural, have the following meaning:

• Account: secure personal area accessible to the User after registration, allowing access to the Service;
• Data: all data entered, imported, generated or processed by the User in the context of using the Service, including Google reviews, suggested responses and Establishment parameters;
• Establishment: physical or commercial entity (restaurant, hotel, salon, local retailer, etc.) of which the User is the owner or statutory manager, and whose Google reviews are managed via the Service;
• AI or Artificial Intelligence: generative artificial intelligence technology used by the Service to produce suggestions for responses to reviews;
• Plan: subscription package to which the User subscribes (Free, Starter or Pro), as described in Article 7;
• Service: all functionalities offered by HelloReviews, accessible via the Website, allowing the User in particular to generate, manage and export suggestions for responses to Google reviews of his Establishment(s);
• Website: website accessible at the address https://helloreviews.be and all its sub-domains;
• User: any natural or legal person, acting as a professional (B2B), who has subscribed to the Service and holds an active Account.

ARTICLE 3 — PURPOSE

The purpose of these Terms is to define the conditions under which HelloReviews makes the Service available to the User, as well as the reciprocal rights and obligations of the Parties.

They govern all contractual relations between HelloReviews and the User, to the exclusion of any other conditions, including those of the User, except with the prior express written agreement of HelloReviews.

ARTICLE 4 — ACCEPTANCE OF THE TERMS

4.1 Access to the Service and its use are conditional upon the full, unreserved acceptance of these Terms.

4.2 Acceptance is given by ticking a dedicated box at registration, constituting express acceptance. Failing acceptance, the User cannot access the Service.

4.3 The User declares and warrants:

• having the legal capacity to contract;
• acting as a professional (B2B);
• having read and accepted the Privacy Policy available on the Website.

4.4 The Terms may be consulted, downloaded and printed at any time from the Website.

ARTICLE 5 — DESCRIPTION OF THE SERVICE

5.1 HelloReviews is a software platform (SaaS — Software as a Service) intended for professionals managing Establishments listed on Google Maps / Google Business Profile, enabling them in particular to:

• import or enter Google reviews;
• generate, via an AI, personalised response suggestions in several languages;
• configure the tone, length and parameters of the responses;
• consult statistics and reports relating to the reviews;
• benefit, depending on the Plan subscribed, from automatic synchronisation of their Google reviews.

5.2 The Service is exclusively a drafting assistance tool. It does not publish any content on Google or any other third-party platform. Any publication of a response is carried out by the User, under his sole responsibility (see Article 14).

5.3 HelloReviews reserves the right to modify, evolve, add or remove any functionality of the Service, at any time, without notice or compensation, provided this does not substantially alter the object of the subscribed Service. Substantial changes will be notified in advance.

ARTICLE 6 — REGISTRATION AND USER ACCOUNT

6.1 Access to the Service requires the creation of an Account. The User undertakes to provide accurate, up-to-date and complete information upon registration, and to update it in the event of changes.

6.2 The User is solely responsible for the confidentiality of his credentials (email address and password). Any action carried out through his Account is deemed to have been carried out by him.

6.3 The User undertakes to notify HelloReviews without delay of any unauthorised use of his Account or any security incident (by email to the address indicated in Article 1).

6.4 HelloReviews cannot be held liable for the consequences of any unauthorised use of the Account resulting from a breach by the User of his confidentiality obligations.

6.5 An Account is associated with a single User. The creation of multiple Accounts by the same natural or legal person with the aim of circumventing the limits of the subscribed Plan is prohibited and constitutes a breach of the Terms.

ARTICLE 7 — PRICING PLANS

7.1 The Service is offered under three Plans:

The detailed functionalities of each Plan are described on the Pricing page of the Website and may evolve over time. The applicable terms are those published on the Website on the day of subscription or renewal.

7.2 Prices are indicated in euros, excluding VAT. Applicable VAT is added according to the User's tax regime and in accordance with Belgian and European legislation.

7.3 HelloReviews reserves the right to modify prices at any time. Any price modification applicable to an existing Plan shall be notified to the User at least thirty (30) days before its entry into force. The User may terminate his subscription before the date of entry into force if he refuses the new pricing.

ARTICLE 8 — PAYMENT, INVOICING AND VAT

8.1 Payment for paid Plans is made by bank card, via the payment provider Stripe Payments Europe Ltd. HelloReviews does not store any payment data.

8.2 Payment is due in advance, upon subscription and at each renewal date.

8.3 An invoice is issued for each payment and made available to the User from his Account, as well as sent by email.

8.4 In the event of a payment incident (refusal, default, fraud), HelloReviews reserves the right to immediately suspend access to the Service until regularisation. After fifteen (15) days of continued payment default, HelloReviews may terminate the Account by operation of law, without notice or compensation. No refund, pro rata or otherwise, is due for the current subscription period.

8.5 Any late payment will automatically result, without prior notice, in the application of late payment interest at the legal rate applicable in commercial matters, in accordance with Belgian law.

ARTICLE 9 — FREE TRIAL PERIOD

9.1 Any subscription to a paid Plan (Starter or Pro) may give rise to a free trial period of fourteen (14) days, under the conditions specified on the Website at the time of subscription.

9.2 The trial period does not entail any immediate payment; however, subscription requires the communication of a valid payment method. At the end of the trial period, payment is automatically deducted, unless the User terminates before this date.

9.3 The User may terminate at any time during the trial period from his Account, free of charge and without notice. No payment will then be deducted.

ARTICLE 10 — MONEY-BACK GUARANTEE

10.1 Principle. HelloReviews offers any new User subscribing to a paid Plan a money-back guarantee of thirty (30) calendar days from the first effective payment.

10.2 Procedure. To benefit from the guarantee, the User must request it by email to hello@helloreviews.be, within the thirty (30) day period mentioned above. HelloReviews will fully refund the first payment made, without requiring justification, within a period of fourteen (14) business days following receipt of the request.

10.3 Exclusions. The benefit of the guarantee is excluded:

• in the event of breach by the User of the provisions of Article 13 (prohibited uses);
• in the event of suspected fraud, abuse, or conduct contrary to good faith;
• beyond the thirty (30) day period;
• for payments subsequent to the first payment (subscription renewals).

10.4 Effects. The refund entails the immediate termination of the paid Plan. The User may continue to use the Service under the conditions of the Free Plan, subject to compliance with these Terms.

10.5 Single use. A User may benefit from the money-back guarantee only once, across all Accounts combined.

ARTICLE 11 — DURATION, RENEWAL AND TERMINATION

11.1 Duration. The subscription is concluded for a duration of one (1) month, from the date of subscription (or the end of the free trial period, as applicable).

11.2 Renewal. The subscription is tacitly renewed for successive periods of one (1) month, unless terminated by the User in accordance with article 11.3.

11.3 Termination by the User. The User may terminate his subscription at any time from his Account, free of charge and without reason. Termination takes effect at the end of the current subscription period, the User retaining access to the Service until that date. No refund, pro rata or otherwise, is due for the period commenced, subject to the application of Article 10 (money-back guarantee).

11.4 Termination by HelloReviews. HelloReviews may terminate the User's subscription, by operation of law and without compensation:

• in the event of a breach by the User of any of his contractual obligations not regularised within fifteen (15) days following formal notice sent by email;
• immediately and without notice, in the event of a serious breach, particularly those covered by Article 13 (fraud, prohibited use, attack on the security of the Service).

11.5 Effects of termination. From the effective date of termination:

• the User's access to the Service is deactivated;
• the User's Data is retained for a period of thirty (30) days, during which the User may request its export;
• at the end of this period, the Data is irreversibly deleted, except for legal retention obligations (notably tax and accounting).

ARTICLE 12 — AUTHORISED USE OF THE SERVICE

12.1 Authorised use. The Service is intended exclusively for the management of reviews published on the Google listing(s) of the User or of Establishments belonging to the same legal entity as the User, or for which the User exercises the function of statutory manager.

12.2 Commercial use on behalf of third parties. The use of the Service to manage reviews of Establishments belonging to third parties — particularly in the context of an agency activity, community management, marketing services or resale — is subject to subscription to a dedicated offer and a separate contractual agreement with HelloReviews. Failing this, such use constitutes a breach of these Terms.

12.3 Technical limits. The User undertakes to respect the quotas and technical limits applicable to his Plan, as well as any reasonable protection measure implemented by HelloReviews (rate limiting, anti-fraud control, etc.).

ARTICLE 13 — PROHIBITED USES AND SANCTIONS

13.1 Prohibited uses. It is notably prohibited, without the following list being limiting:

• to resell, sublicense, redistribute or make available to third parties, for consideration or free of charge, all or part of the functionalities of the Service, without the prior written agreement of HelloReviews;
• to use the Service to generate responses to reviews concerning an Establishment of which the User is neither the owner nor the statutory manager, and for which he does not have a separate contractual agreement as provided in article 12.2;
• to generate misleading, defamatory, insulting, racist, discriminatory content, or content contrary to public morality, to Google's terms of service, or to any applicable legal or regulatory provision;
• to use the Service for the manipulation of e-reputation, in particular the generation of or response to fake reviews, the algorithmic manipulation of Google ranking, or any process aimed at misleading consumers;
• to circumvent the technical or commercial limits of the Service, in particular by the fraudulent multiplication of Accounts, the use of unauthorised automated tools, scraping, or any other technical process;
• to attempt to access, without authorisation, Accounts or Data of other users, or any part of the Service not publicly accessible;
• to introduce into the Service any virus, malware, malicious code or content likely to harm the integrity of the Service or the Data of other users;
• to use the Service for any illegal activity or activity contrary to public order.

13.2 Sanctions. In the event of a breach of the provisions of this Article 13, or in the event of suspected fraud, HelloReviews reserves the right, at its sole discretion and without notice or compensation:

• to suspend, immediately and without notice, access to the Account concerned;
• to terminate the Account by operation of law, in accordance with article 11.4;
• to retain, as a flat-rate penalty clause, an amount equivalent to three (3) months of subscription at the rate of the current Plan, capped at €200, without prejudice to any other right or recourse for damages exceeding this amount;
• to bring any judicial action, civil or criminal, aimed at obtaining compensation for the damages suffered, including defence costs and lawyers' fees.

13.3 Cooperation with authorities. In the event of judicial or administrative requisition, HelloReviews will fully cooperate with the competent authorities and may transmit any information or Data necessary in the context of an investigation.

ARTICLE 14 — EDITORIAL RESPONSIBILITY OF THE USER

14.1 Nature of the Service. The Service is a drafting assistance tool. It produces suggestions for responses, based on the parameters and Data provided by the User. HelloReviews does not publish any content on Google or any other third-party platform.

14.2 Decision and act of publication. The actual publication of a response on Google Maps, Google Business Profile, or any other platform falls within the sole decision and responsibility of the User. The User:

• proofreads, modifies if necessary, and validates each suggestion before publication;
• is the sole publisher, within the meaning of applicable law, of the published content;
• assumes full responsibility for the published content, in particular in matters of defamation, invasion of privacy, denigration, misleading advertising, copyright infringement, or any other cause of action or legal basis.

14.3 Warranty and indemnification. The User warrants and indemnifies HelloReviews in full against any claim, complaint, judicial or administrative action, conviction, damages, costs and fees (including lawyers' fees) resulting directly or indirectly from a response published by the User, including when this response was generated based on a suggestion from the Service. This warranty survives the termination of these Terms.

14.4 Defence of claims. In the event of action directed against HelloReviews due to content published by the User, HelloReviews may, at its choice, defend the action alone or require the User to assume the defence, it being understood that the User shall remain bound by the indemnification in accordance with article 14.3.

ARTICLE 15 — NATURE AND LIMITS OF ARTIFICIAL INTELLIGENCE

15.1 Technology. The suggestions are produced by one or more third-party generative artificial intelligence models, selected and subject to modification by HelloReviews at its sole discretion.

15.2 Inherent limits. By nature, generative AI models may produce content that is:

• inaccurate, incomplete or containing factual errors;
• unsuitable for the specific context of the review or the Establishment;
• biased, stereotyped, or containing culturally inappropriate references;
• inadvertently reproducing elements of their training corpus.

15.3 No warranty. HelloReviews does not warrant the accuracy, relevance, quality, legal compliance, or fitness of the suggestions generated for a particular use. The suggestions are provided « as is », for guidance and non-contractually.

15.4 Verification obligation. It is the User's responsibility to proofread, evaluate the relevance, adapt and correct each suggestion before any publication. Use of the Service implies explicit acceptance of this verification obligation.

15.5 Evolution of models. Underlying AI models may evolve at any time, which may lead to variations in the quality, tone or length of the suggestions produced. Such evolutions may in no event constitute a breach by HelloReviews of its obligations.

ARTICLE 16 — THIRD-PARTY INTEGRATIONS

16.1 Third-party services. The Service relies on third-party services and infrastructure, in particular Google (Google Business Profile API), Stripe (payment), Supabase (hosting and database), Anthropic or any other AI model provider, as well as Resend or any other email delivery provider. This list is not exhaustive and may evolve.

16.2 Third-party terms. Use of the Service implies the User's compliance with the general terms of use specific to these third-party services, in particular those of Google relating to Google Business Profile and content published on Google Maps. The User is solely responsible for compliance with these terms.

16.3 Availability of integrations. HelloReviews cannot be held liable for any interruption, failure, modification, removal or tariff change of a third-party service. Where a third-party integration is made unavailable by the third party, HelloReviews will use its best efforts to propose a substitute solution, without obligation of result or compensation.

16.4 Google OAuth. When the User connects his Google account via OAuth, he authorises HelloReviews, within the strict limit of the permissions requested and accepted, to access his Google reviews and his Establishment listings. The User may revoke this authorisation at any time from his Google account or from his HelloReviews Account.

ARTICLE 17 — INTELLECTUAL PROPERTY

17.1 HelloReviews rights. HelloReviews remains the owner of all intellectual property rights relating to the Service, its trademark, its logo, its website, its source code, its databases, its documentation and any constituent element. No provision of these Terms may be interpreted as a transfer of these rights to the User.

17.2 Usage licence. HelloReviews grants the User, for the duration of the subscription, a licence to use the Service, non-exclusive, non-transferable, non-sublicensable, limited to worldwide territory and strictly for the uses provided for in these Terms.

17.3 User Data. The User remains the sole owner of the rights relating to his Data. The User grants HelloReviews, on a non-exclusive, free basis and for the duration necessary for the provision of the Service, the right to store, process, reproduce, adapt and transmit the Data solely for the purposes of executing the Service.

17.4 Generated suggestions. The response suggestions generated by the Service are made available to the User, who may use them freely within the framework of the authorised use described in Article 12. HelloReviews does not claim any intellectual property rights on the suggestions generated specifically from the User's Data, subject to the rights of third parties (in particular AI model providers).

17.5 Feedback and suggestions. Any feedback, comment, suggestion or improvement idea transmitted by the User to HelloReviews is deemed non-confidential and may be freely used by HelloReviews, without consideration or prior authorisation.

ARTICLE 18 — PERSONAL DATA — GDPR

18.1 Legal framework. The processing of personal data is governed by Regulation (EU) 2016/679 (« GDPR ») and the Belgian law of 30 July 2018 on the protection of natural persons with regard to the processing of personal data.

18.2 Privacy policy. The terms of collection, processing and retention of personal data are detailed in the Privacy Policy accessible on the Website, which forms an integral part of these Terms.

18.3 Roles. HelloReviews acts as data controller for data relating to the management of the User's Account (registration, payment, support). HelloReviews acts as data processor for the Data processed in the context of the execution of the Service on behalf of the User. Where applicable, a data processing agreement (DPA) will be concluded between the Parties, available on request.

18.4 Rights of data subjects. In accordance with the GDPR, any data subject has the right of access, rectification, erasure, restriction of processing, portability, objection, as well as the right to lodge a complaint with the Belgian Data Protection Authority (DPA).

18.5 Data location. Data is primarily hosted in the European Union. However, certain processing operations may involve transfers outside the EU (in particular to AI, hosting or payment providers located in the United States). In such cases, HelloReviews implements the appropriate guarantees provided for by the GDPR (standard contractual clauses, adequacy decisions, EU-US Data Privacy Framework, etc.). The complete list of sub-processors and transfers is detailed in the Privacy Policy.

ARTICLE 19 — CONFIDENTIALITY

19.1 Each Party undertakes to keep strictly confidential all confidential information of which it becomes aware in the context of the performance of these Terms, and not to disclose it to any third party without the prior written consent of the other Party.

19.2 The following are notably considered confidential: User Data, the source code of the Service, technical documentation, commercial, financial and strategic information exchanged between the Parties.

19.3 The confidentiality obligation subsists throughout the duration of these Terms and for a period of three (3) years following their termination.

19.4 The confidentiality obligation does not cover information which (i) is publicly available without breach by the recipient Party, (ii) was legitimately in the possession of the recipient Party prior to its communication, (iii) must be disclosed pursuant to a legal, regulatory or judicial obligation.

ARTICLE 20 — AVAILABILITY OF THE SERVICE

20.1 HelloReviews implements reasonable technical means to ensure continuous access to the Service, without however committing to a contractual availability rate (SLA), unless otherwise agreed in writing between the Parties in the context of a dedicated offer.

20.2 The Service may be subject to interruptions, scheduled or not, in particular for maintenance, update, bug correction operations, or in the event of failure of a third-party provider. HelloReviews will endeavour, where possible, to inform the User of scheduled interruptions.

20.3 HelloReviews cannot be held liable for interruptions or failures resulting from a force majeure event (Article 23), an act of a third party or the User, or an event beyond its reasonable control.

ARTICLE 21 — LIMITATION OF LIABILITY

21.1 Liability cap. Within the limit permitted by applicable law, the total and cumulative liability of HelloReviews towards the User, all heads of damage combined and all causes combined, is limited to the amount of sums actually paid by the User to HelloReviews under his subscription during the twelve (12) months preceding the event giving rise to liability.

21.2 Excluded damages. HelloReviews shall in no event be held liable for indirect or intangible damages suffered by the User, in particular: loss of turnover, loss of profits, loss of opportunity, loss of clientele, loss of market, damage to reputation or image, loss of Data, replacement costs, or any other indirect damage.

21.3 Legal limits. The limitations and exclusions provided for in this Article 21 do not apply in the event of wilful misconduct, gross negligence or breach of an essential obligation of HelloReviews, within the limits permitted by law.

21.4 Damage related to published content. HelloReviews shall in no event be held liable for the consequences, damages or claims resulting from content published by the User, in accordance with Article 14.

ARTICLE 22 — WARRANTIES

22.1 The Service is provided « as is », without express or implied warranty other than those mandatorily provided for by law.

22.2 HelloReviews does not warrant in particular:

• that the Service will meet specific expectations or needs of the User;
• that the Service will be uninterrupted, free of errors or bugs;
• the accuracy, relevance or fitness of the suggestions generated by the AI (cf. Article 15);
• particular commercial or operational results (increase in the number of reviews, improvement of average rating, gain in turnover, etc.).

22.3 The User acknowledges having received from HelloReviews all information necessary for the evaluation of the Service prior to subscription.

ARTICLE 23 — FORCE MAJEURE

23.1 Neither Party shall be held liable for a failure to perform its obligations resulting from a force majeure event, as defined by the case law of the Belgian courts and tribunals.

23.2 The following are notably considered as force majeure events: natural disasters, wars, terrorist attacks, civil unrest, general strikes, pandemics, governmental decisions, prolonged interruptions of the internet or telecommunications network, major failures of an essential third-party provider (in particular Google, Stripe, hosting provider).

23.3 The Party affected by a force majeure event shall inform the other Party as soon as possible and shall use its best efforts to limit the effects thereof.

23.4 If the force majeure situation persists for more than sixty (60) consecutive days, each Party may terminate these Terms by operation of law, without compensation, by written notification to the other Party.

ARTICLE 24 — MODIFICATION OF THE TERMS

24.1 HelloReviews reserves the right to modify these Terms at any time, in particular to adapt them to the evolution of the Service, to legal or regulatory developments, or for legitimate commercial reasons.

24.2 Any substantial modification will be notified to the User by email and by posting on the Website, at least thirty (30) days before its entry into force.

24.3 If the User does not accept the new Terms, he may terminate his subscription before the date of entry into force, in accordance with article 11.3. Failing termination within this period, the User shall be deemed to have accepted the new Terms.

24.4 Minor modifications (typographical corrections, clarifications without impact on the rights and obligations of the Parties) may enter into force without notice.

ARTICLE 25 — ASSIGNMENT

25.1 The User may not assign, transfer or otherwise dispose of his rights or obligations under these Terms, in whole or in part, without the prior written agreement of HelloReviews.

25.2 HelloReviews may freely assign these Terms, in particular in the context of a restructuring, merger, acquisition, or business transfer. The User will be informed as soon as possible.

ARTICLE 26 — SEVERABILITY

If any of the provisions of these Terms is declared null, illegal or unenforceable by a competent court, that provision shall be deemed unwritten, without affecting the validity or applicability of the other provisions, which shall remain fully in force.

ARTICLE 27 — ENTIRE AGREEMENT

These Terms, together with the Privacy Policy and any specific conditions that may be agreed in writing between the Parties, constitute the entire agreement between HelloReviews and the User, and supersede any prior agreement, negotiation, declaration or commitment, written or oral, relating to their subject matter.

ARTICLE 28 — NON-WAIVER

The fact that HelloReviews does not avail itself of a breach by the User of any of its obligations cannot be interpreted as a waiver to subsequently avail itself of that breach or any other breach.

ARTICLE 29 — APPLICABLE LAW AND COMPETENT JURISDICTION

29.1 These Terms are governed by Belgian law.

29.2 In the event of a dispute relating to the formation, interpretation, performance or termination of these Terms, the Parties shall endeavour to reach an amicable settlement within a reasonable period of time.

29.3 Failing an amicable settlement, any dispute shall fall within the exclusive jurisdiction of the courts of the Brussels district, French-speaking section, without prejudice to the right of HelloReviews to bring proceedings before any other competent court.

ARTICLE 30 — CONTACT AND COMPLAINTS

30.1 For any question, complaint or request relating to the Service or these Terms, the User may contact HelloReviews:

• by email: hello@helloreviews.be
• by post: Arietis Consulting SRL, Rue des Fabriques 41, 1000 Brussels, Belgium

30.2 HelloReviews undertakes to acknowledge receipt of any complaint within a period of five (5) business days, and to provide a reasoned response within a reasonable period of time.

30.3 In application of Regulation (EU) No 524/2013, the professional User has the possibility of using the European online dispute resolution platform accessible at: https://ec.europa.eu/consumers/odr/

Done in Brussels, on 2 June 2026.

Arietis Consulting SRL